#CILDC Day 1 Keynote: Innoventing

Jeffrey Phillips, VP of OVO Innovate on Purpose. Already sounds like one of the programs we’d have at the library, right? His talk was about innovation, not innoventing (which is a word made up by Jack Donaghy, Alec Baldwin’s character on “30 Rock”). 

If the speaker’s title alone makes you want to striking a finger-gun pose, hey me too. And thinking about the range of libraries SWON represents, I want to shoot those finger-guns up in the air. Lots of our libraries don’t have an Executive/Middle Manager/Staff setup like a Fortune 500 company. So I don’t think there’s a direct translation for a lot of his ideas to libraries.

But I do think we need to build innovation in to what we do. That is, we need to create processes around innovation. How do we describe new ideas? What vocabulary goes with them? How can we allow ourselves to entertain questions that don’t match up with answers we have in place already? How do we discover new trends and look for ways to build off of them? Without processes, these activities will come as a surprise. We won’t be sure how to respond to them. And coming up with a way to respond will burn energy that should go into the idea process.

Building processes builds a culture that accepts and searches for innovation. If we create a way to talk about it, we create value for the process. And we need to talk about it. It’s great to see front-line staff on Twitter, talking about the new ways they’re engaged with patrons and technology (to barely begin a list).

We need library leaders, whatever their title, to be vocal about changes they see and changes they want to drive forward. This doesn’t need to take place on Twitter, but it needs to take place where people can see it. That is, not just in board meetings or private conversations. If you want this to be part of the mission of your library, show it by telling people about it.

The next session’s about to start. To quickly end, this process-building isn’t up to each of us individually. Let’s work this out together.


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