How Do You Do It?

If you’ve been to a conference of any kind, you’ve probably been in this session: The Tour. At The Tour, you see lots of photos and read plenty of lists off the screen. You may even see a video with a techno soundtrack as a miniature tour within The Tour.

I tend to check out of these sessions pretty quickly, if what they built isn’t something really new or unique. If I can understand what you’ve done by visiting your website for 10 minutes, I didn’t come for The Tour. I want to know how you built the thing you’re showing off. How did you get funding? How did you decide how to spend it? Do you have one-time or ongoing funding? How did you decide how to set your goals? How did you identify your audience?

To be fair, these are difficult questions, and they’re often pretty personal questions, too. But just because they’re local questions or issues doesn’t mean that they can’t be instructive to others. Sometimes these are the key questions others struggle to answer. All your funding came from one very generous family? I can’t replicate that, but maybe I will consider grants differently if I see that that’s funding my project in other cities. (That’s a good thing to mention to possible funding orgs, too.)

Like one of the speakers this morning said, I’d rather try and fail than not try at all. Similarly, I’d rather hear specifics that I might not be able to apply than get The Tour and walk away with nothing but pictures.

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